Archive for March, 2010

The Traditional View

Friday, March 19th, 2010

We have more clients who share with us that research has indicated that they are not doing something quite right…..a lot of times they cannot make the change….or …..the changes simply bring them closer to the competition.

What are you doing right? What are the “loyal” consumers buying from you? It has been fascinating watching brand managers shift to feeling such a sense of “pride” when they understand the “power” of what their OWN brand delivers….and then just simply doing more of that RIGHT thing!!!

~ Margo

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