Our approach


There is structure to how we universally make decisions.

There are 276 emotions that are grouped into five values.

The key differences in the ValueCentered® Psychology model are:

  1. Quality and quantity of respondents.
  2. Natural story telling methodology.
  3. The algorithm accounts for interdependence in the emotions and values.
  4. All data is run through the decision making algorithm.
  5. An architecture roadmap to guide marketing decisions.
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