Our approach
How
There is structure to how we universally make decisions.
There are 276 emotions that are grouped into five values.
The key differences in the ValueCentered® Psychology model are:
- Quality and quantity of respondents.
- Natural story telling methodology.
- The algorithm accounts for interdependence in the emotions and values.
- All data is run through the decision making algorithm.
- An architecture roadmap to guide marketing decisions.
In this section
Recent Posts
- A profound influence early in my career
August 22, 2011 8:39 AMI often get asked to participate in meetings or lunches where stimulation or imagination is required.
Over lunch last week, I realized a lesson that I...
- What exactly is “being” a Canadian?
July 2, 2011 8:21 AMThere is more speculation on how Canada is changing as the country’s mosaic continues to shift. Manufacturers believe that if we just had a...
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