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	<title>HiddenTruths.</title>
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	<link>http://hiddentruths.ca</link>
	<description>your best customers know...what matters</description>
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		<title>A profound influence early in my career</title>
		<link>http://hiddentruths.ca/342/uncategorized/342</link>
		<comments>http://hiddentruths.ca/342/uncategorized/342#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:39:31 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hiddentruths.ca/?p=342</guid>
		<description><![CDATA[I often get asked to participate in meetings or lunches where stimulation or imagination is required.

Over lunch last week, I realized a lesson that I had learned years ago and it was again reinforced to me.

When people ask what I think they should do, I rarely answer their question directly.
]]></description>
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		<title>What exactly is &#8220;being&#8221; a Canadian?</title>
		<link>http://hiddentruths.ca/326/consumer-insight/what-exactly-is-being-a-canadian</link>
		<comments>http://hiddentruths.ca/326/consumer-insight/what-exactly-is-being-a-canadian#comments</comments>
		<pubDate>Sat, 02 Jul 2011 12:21:51 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[Market Research]]></category>

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		<description><![CDATA[There is more speculation on how Canada is changing as the country’s mosaic continues to shift.  Manufacturers believe that if we just had a comprehensive profile of these individuals and their cultural values, they would be better able to meet their needs.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why do people continue to say one thing and do another?</title>
		<link>http://hiddentruths.ca/272/consumer-insight/why-do-people-continue-to-say-one-thing-and-do-another-2</link>
		<comments>http://hiddentruths.ca/272/consumer-insight/why-do-people-continue-to-say-one-thing-and-do-another-2#comments</comments>
		<pubDate>Tue, 21 Jun 2011 12:54:31 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer centric]]></category>

		<guid isPermaLink="false">http://hiddentruths.ca/?p=272</guid>
		<description><![CDATA[I get this question all the time, most recently at the MRIA conference three weeks ago.  “The methodology said it tested above norm……]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What keeps me awake at night…?</title>
		<link>http://hiddentruths.ca/245/consumer-insight/what-keeps-me-awake-at-night%e2%80%a6</link>
		<comments>http://hiddentruths.ca/245/consumer-insight/what-keeps-me-awake-at-night%e2%80%a6#comments</comments>
		<pubDate>Thu, 02 Jun 2011 00:32:14 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[Market Research]]></category>

		<guid isPermaLink="false">http://hiddentruths.ca/?p=245</guid>
		<description><![CDATA[I have heard from a few sources that the marketing departments are drying up in Canada.  (Loud sigh), as Canada continues to be folded into Global thinking.]]></description>
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		<title>Emotion is a bad word</title>
		<link>http://hiddentruths.ca/139/market-research/emotion-is-a-bad-word</link>
		<comments>http://hiddentruths.ca/139/market-research/emotion-is-a-bad-word#comments</comments>
		<pubDate>Sat, 16 Apr 2011 16:05:00 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Market Research]]></category>

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		<description><![CDATA[We walk into many meetings and have learned to leave the “word” emotion in the parking lot.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Do you Claim to be Customer Centric?</title>
		<link>http://hiddentruths.ca/137/consumer-insight/do-you-claim-to-be-customer-centric</link>
		<comments>http://hiddentruths.ca/137/consumer-insight/do-you-claim-to-be-customer-centric#comments</comments>
		<pubDate>Tue, 15 Feb 2011 18:21:00 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer centric]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://localhost/hiddentruths/?p=137</guid>
		<description><![CDATA[There is a popular trend in today’s marketplace as businesses focus their attention on becoming increasingly customer centric.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building trust has never been more important to your customers.</title>
		<link>http://hiddentruths.ca/211/consumer-insight/building-trust-has-never-been-more-important-to-your-customers</link>
		<comments>http://hiddentruths.ca/211/consumer-insight/building-trust-has-never-been-more-important-to-your-customers#comments</comments>
		<pubDate>Sun, 17 Oct 2010 11:52:43 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[customer centric]]></category>
		<category><![CDATA[Market Research]]></category>

		<guid isPermaLink="false">http://hiddentruths.ca/?p=211</guid>
		<description><![CDATA[We have just completed an in-depth investigation that defines significant behavioral dynamics associated with decisions and how people view themselves.]]></description>
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		<title>The REAL VALUE of a conference</title>
		<link>http://hiddentruths.ca/229/consumer-insight/the-real-value-of-a-conference</link>
		<comments>http://hiddentruths.ca/229/consumer-insight/the-real-value-of-a-conference#comments</comments>
		<pubDate>Sun, 06 Jun 2010 13:23:09 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Consumer Insight]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[customer centric]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://hiddentruths.ca/?p=229</guid>
		<description><![CDATA[I have always been a big believer in sending my people and personally attending conferences. The MRIA was no exception.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Encouraging Greatness Coaching</title>
		<link>http://hiddentruths.ca/140/coaching/encouraging-greatness-coaching</link>
		<comments>http://hiddentruths.ca/140/coaching/encouraging-greatness-coaching#comments</comments>
		<pubDate>Thu, 29 Apr 2010 16:02:00 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Coaching]]></category>

		<guid isPermaLink="false">http://localhost/hiddentruths/?p=140</guid>
		<description><![CDATA[Today – I woke up and realized that we are now up to 6 very talented people that have come on board for coaching.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Traditional View</title>
		<link>http://hiddentruths.ca/138/market-research/the-traditional-view</link>
		<comments>http://hiddentruths.ca/138/market-research/the-traditional-view#comments</comments>
		<pubDate>Fri, 19 Mar 2010 16:56:00 +0000</pubDate>
		<dc:creator>Margo</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[brand]]></category>

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		<description><![CDATA[We have more clients who share with us that research has indicated that they are not doing something quite right…]]></description>
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